A lot of companies have adopted the idea of giving out promotional products to anyone they know and anyone they meet. This is actually a very good form of marketing. What makes it special is that it is extremely low cost to make these products and it is one of the best marketing and branding techniques out there. After I started giving out promotional pens with my website's name on it, I got a lot of visitors who repeatedly visit the site looking for new updates. So simple and so effective.